Snack's 'Don't Be a Piano Hero' Contest Invites Caffeine Lovers to Strap on
'Ax'
Best Videos Uploaded to ENGOBI.com to Win Customized Fender(R), Other Cool
Prizes
NEW YORK, May 15 -- ENGOBI(TM), the love child of caffeine
and snack chips, today invited Guitar Hero(TM) aficionados to fuel up, then
create and upload to ENGOBI.com energy-packed videos of themselves and
their friends rocking out. ENGOBI, which has been taking convenience stores
by storm since it rocketed onto shelves last month, announced its "Don't Be
a Piano Hero" showdown to give caffeine-craving rockers the chance to win
an Xbox 360(TM)-enabled, customized Fender(R) Stratocaster, ENGOBI gear and
other prizes.
ENGOBI, which comes in two perky, high-impact flavors -- Lemon Lift and
Cinnamon Surge -- is launching the contest (for details, visit
http://www.engobi.com/engobi-tour/contest/) as the ENGOBI(TM) Girls hit the
road. The ENGOBI van will be visiting nine East Coast and Southern cities
over the next month, bringing samples of the caffeine-infused munchies,
handing out cool ENGOBI gear, and giving gamers the chance to play Guitar
Hero with friends vanside.
As the ENGOBI girls make their way down the Coast (see their complete
itinerary at http://www.engobi.com/engobi-tour/events/), they'll be
blogging daily about the cities they visit and the people they meet. "If
this contest, the ENGOBI girls, or our high-octane ENGOBI snack chips don't
perk you up, I'm not sure you have a pulse," Singleton declared. "With
ENGOBI on the scene, couch potatoes just earned a place on the endangered
species list."
According to the Singleton, a 1.5-ounce, single-serving bag of ENGOBI
contains approximately 140 milligrams of caffeine -- about 60 milligrams
more than a can of most popular energy drinks. The latest entry in the
functional foods category, ENGOBI will be distributed nationwide through
convenience stores and select grocery stores. High-energy ENGOBI is sold in
1.5-ounce, single-serving bags, with a manufacturer's suggested price of
$1.29 per bag.
About Rudolph Foods
Rudolph Foods Company, Inc. is one of the world's largest suppliers of
branded and private-label snack products, with plants in Ohio, Georgia,
Texas and California. Rudolph is solely dedicated to providing its
customers with the best quality products and the highest levels of customer
service at the best price. For more information or to order ENGOBI, please
call 1-800-241-7675, or visit http://www.ENGOBI.com.
PRESS CONTACT:
For more information, or to schedule an interview with a member of the
ENGOBI team, please call or email Melody Townsel at Fusion PR at
214-244-1072, or melody@fusionista.com.
Photos, Graphics, Electronic Press Kit Available @
http://www.engobi.com.
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